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Survey Results ... Off-Price Show Is More Important with Each Season

Off-Price Specialist Center surveyed show-goers at the February 2009 Off-Price Specialist Show (part of Las Vegas Fashion Week). Here are post-show results from the survey conducted between February 24 and March 6, 2009:

1. Most Impressive Statistic?

Only 2% (two percent) of respondants felt that this February 2009 show didn't meet any of their buying needs.

A significant 58% (fifty-eight percent) of participating buyers reported that the February 09 Off Price Show met all of -- or exceeded -- their buying needs. The remaining 40% expressed "Satisfaction" in meeting some of their buying needs.

"These numbers were consistent with the surveys we've conducted from previous shows," said David Lapidos, Group Vice President for the Off Price Specialist Center. "That buying activity at our show continues to be strong during these 'unique' market conditions is a sign of our critical value to the apparel retail sector."

2. How Much of In-Store Merchandise Purchased at Off Price

Of all respondants, 21.5% claim that more than 10% of their in-store merchandise is purchased at the Off Price Show.

* 25.7% purchase more than 25% of their inventory at Off-Price Show;

* 13.6% purchase more than 50%;

* 7.3% purchase more than 75% of in-store inventory at Off-Price.

Preferred New Vendor Sourcing ... 45.2% consider Off Price Show to be their preferred method for sourcing new vendors.

3. Of Interest to New Vendors and Sellers ...

Speaking of new vendors: Buyers want to see new categories and more vendors from the following:

· Accessories (49.2%)
· Home/Gift & General Merchandise (38.5%)
· Footwear (38.0%)
· Designer (34.8%)
· Jewelry (29.4%)
· Store Display (16.0%)
· Mannequins (9.1%)
· Other (18.2%)
· Perfumes & Fragrances (11.8%)

4. Your Buyer Input Is Important

For pre-registered buyers who did not attend the February 2009 show, we will be sending a separate survey -- an eFlash with a Survey Link will be coming to you soon. Please help Off-Price Specialists better serve your Buyer needs, by telling us what you want to see at Off-Price Specialist Shows.

Interested buyers can also contact Don Browne at 262.754.6910 or email him at dbrowne@offpriceshow.com.

5. Qualitative Feedback

Comments from buyers who participated in the Off-Price Specialist Show Survey show high levels of satisfaction with the show, as well as expressed value to their businesses. Here is sample survey feedback:

"The off-price show has become more important every season. I can combine other shows with one trip to Las Vegas. Works great for our business."

"I really enjoyed the show; found a lot of deals. I will go to every one of them from now on. I didn't expect to find so much merchandise that would fit into my name brand store. And, I gave up a day at Magic to spend more time at your show."

"Very valuable, as it was easy to find new styles without having to shop around in Los Angeles. I don't purchase through catalogs, as I prefer to see and touch the quality of the merchandise that I offer in my inventory."