This is Off Price. A New Look that’s Built for Tough Times

 

To tell you that the retail market is facing it toughest challenge in years is not news.  To remind you of that does not drive traffic to your stores.  But our newly re-designed and re-branded magazine is reflective of an industry sector that is armed and ready to serve retailers seeking products and price points that will excite the customers. 

 

This is Off Price also speaks to the narrowing gap between trendy fashions and discounted prices; and that fashion is uniquely defined by the customer base your store serves.  This is Off Price is the theme of our 2009 marketing campaign intended to reach 1) new audiences of buyers that can profit from our experience; and 2) many in our current buyer community who have barely scratched the surface of our dynamic marketplace. 

 

In the “inaugural issue” of  This is Off Price, our annual Resource Guide issue gives you hundreds of vendors to choose from who can make an immediate difference for your business.  It includes our Goods on the Floor NOW! that lists the latest treasures that our exhibitors have in their immediate stock.  It has two jobber profiles of industry leaders, including a celebration of Bermo Enterprises’ 35 years as both a wholesaler and a retailer (that recently opened 4 new locations).  And it has a special interview with Henri Landwirth of Dignity U Wear, whose experiences as a hotelier, philanthropist and Holocaust survivor give us both inspiration and valuable business ideas for enduring the tough times ahead.

 

Finally, there is a virtual roundtable of industry professionals who give sound advice on dealing with the tightening credit crunch and what products to look for in 2009 that can make a positive difference for your store.  As always, we welcome your feedback and advice, as well as your concerns and immediate needs.  Call 262.754.6910 or dbrowne@offpriceshow.com. 

 

This is Off Price.  We are actually doing something to help the economy and steady the apparel industry. Through our 2 annual shows, our print and online services, our roster of 450+ leading vendors and our friendly and knowledgeable staff, we are the solution.  This is our time.  This is Off Price.